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Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic achievements in Formula 1

Toto Wolff is engaged in advanced talks to offload a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, would sell a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and industrial group Ineos, who each also own one-third of the enterprise.

An official representative stated: "We are providing no comment on this. The governance of the team stays unchanged, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Valuation Growth

The deal signifies a substantial rise in value of Mercedes F1 after Ineos Group bought its share for £208 million in 2022.

The rise demonstrates the expansion in valuations of F1 teams recently as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458m) at the box office.

It is the actor's top-grossing film and the highest-earning sports film ever released.

Current Performance

The Mercedes team are second in the constructors' championship, behind McLaren Racing, with three races left in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races this year and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Mrs. Lindsay Reilly

A UK-based design journalist with a passion for modern aesthetics and sustainable living, sharing insights from over a decade in the industry.

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